http://gaborvida.com catchy tagline to follow Sat, 25 Nov 2006 16:41:56 +0000 http://backend.userland.com/rss092 en I get the feeling that big advertising still believes that people are sheep. Well, this old school notion is going to bite them in the ass. There is an unwritten social contract in advertising where I give the advertiser a piece of my time in exchange for something. The more valuable ... http://gaborvida.com/?p=11 We've been having a lively debate about trying to define Branded Applications over here at Teknision. From one end we look at it from a development viewpoint and debate the differences between Rich Internet Applications and what we consider Branded Applications. From the other end, we look at potential clients ... http://gaborvida.com/?p=10 Way back in the early 90s I had a friend who worked at a car rental kiosk at the air port. One day someone left a mixtape in one of the rental cars. We were going camping for the weekend and he brought the tape with him. That tape became ... http://gaborvida.com/?p=9 About a year and a half ago, I came up with the term "Branded Applications" for what we do at Teknision. The term arose from a need to clearly explain our niche in the web design and development world. I couldn't find a good description so I made one up. ... http://gaborvida.com/?p=8 There has been a lot of chatter about Agency.com's Subway pitch. Some love it, some hate it, most find it trite and simply moved on. At first, I fell in the trite camp and was well on my way to moving on. Then I took a look at the heated ... http://gaborvida.com/?p=7